Panoramic: Automotive and Mobility 2025
Gaming
Over the past decade, video gaming has leveled up like never before—captivating fresh audiences and drawing in waves of investment and high-profile endorsements from around the globe. It’s a world in constant motion, where innovation is the name of the game.
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GAME ON. The rise of new market players and technologies, complex and innovative ownership structures for intellectual property rights, advertising and marketing opportunities, and gaming regulations present numerous challenges for stakeholders. We combine leading experience in technology and digital law with a long history of supporting traditional sports, media, and entertainment businesses to provide holistic legal solutions to clients.
From game publishers and developers to hardware manufacturers and esports teams to brands and sponsors, we are here to help you overcome the most complex legal, regulatory, and commercial challenges and succeed in your ventures. We help you reach the next level. We are game.
Our capabilities at a glance
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Judicial review wins
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Ex-government policy advisors
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Pieces of legislation changed
Hear from our clients and industry leaders
The whole team is super smart. They are all really easy to work with and then know our business inside out. They come to us proactively with issues and are incredibly responsive.
Chambers & Partners, UK Guide, 2025
An intellectually brilliant and commercially astute public law team. One of the very best in the city.
Chambers & Partners UK 2025
Hogan Lovells has a high capability in solving complex issues that involve both legal and technical perspectives.
Chambers & Partners, Germany, 2025
The lawyers are just experts. They are there when you need them and happy to entertain all my questions. They understand the wider context and the politics and sensitivities of it.
Chambers & Partners, UK 2025
Representative experience
Represented Blizzard Entertainment Inc. and NetEase in a copyright infringement and unfair competition dispute against a Chinese gaming company regarding infringement of Blizzard's online game.
Advised Anschutz Entertainment Group, Inc. on its equity investment into, and commercial partnership with, Immortals Gaming Club.
Advising an international leader in the computer gaming industry in connection with its expansion into the character business, including movies and theme parks.
Representing a Japanese gaming company on multiple global trademark oppositions and litigation proceedings globally, including Japan, Southeast Asia, Europe, and Americas for its online game.
Advising on FDA approved prescription treatment delivered through a video game.
Advising a video game developer, publisher, and distribution company on trademark portfolio management and anti-counterfeiting in various countries, including recording trademark rights at various customs.
Accompanying all launch preparations for a new gaming metaverse platform across the EU, US and UK, including online safety, content moderation, protection of minors, and more.
Leading large multi-jurisdictional regulatory compliance projects for several global leading companies in the gaming, digital media and entertainment and online platform space, to accompany launches of new platforms and services.
Advise leading global gaming, digital media and online entertainment companies to prepare existing services for compliance with new obligations under the EU Digital Services Act and the UK Online Safety Bill.
A client on the launch of an online gaming platform with questions on subscription fees and prizes.
A Russian music mobile application developer on a launch of a new app in the US including due diligence and drafting documentation such as privacy policy and terms of use.
A European mobile game developer on the game approval regime in China.
A U.S. gaming marketplace on compliance with EU regulatory laws, including privacy, consumer, Digital Services Act, financial regulatory, digital accessibility, etc.
An American multinational financial technology company in the negotiation of agreements with online betting companies and in relation to all legal issues concerning online payments in the Italian market.
Accel on its investment in Sorare, a French developer of a global fantasy football game using Ethereum blockchain to secure its digital cards.
A client on APAC gaming laws generally, including loot boxes, game-of-chance vs. game-of-skill, prize pools, etc.
Advised a leading telecoms company on its sponsorship of a professional esports team.
Advising Blizzard Entertainment Inc. and its business partner in China, NetEase, on a copyright infringement and unfair competition dispute against a Chinese gaming company regarding infringement of Blizzard’s online game.
Advising on groundbreaking use of video games in the digital health space, and first ever accreditation of a video game as a mental health treatment by the FDA.
A gaming industry leader in connection with its expansion into the character business, including movies and theme parks.
EFIC1, a special purpose acquisition company (SPAC), in its merger with Dutch tech firm and gaming company Azerion.
Advised Anschutz Entertainment Group, Inc. on its equity investment into, and commercial partnership with, Immortals Gaming Club.
Representing a Japanese gaming company on multiple global trademark oppositions and litigation proceedings globally, including Japan, Southeast Asia, Europe, and Americas for its online game.
Represented a major gaming software company in several successful arbitrations in relation to royalty disputes.
Counseling video game companies on protecting AI incorporated into their games and augmented reality offerings.
Represented a major gaming software company in several successful arbitrations in relation to royalty disputes.
Supported a leading video game developer and publisher on organizing esports tournaments in various Asian jurisdictions.
Counseling video game companies on protecting AI incorporated into their games and augmented reality offerings.
Regularly advising developers and publishers on matters relating to terms of use, game content, virtual currencies and loot boxes, game payments, and gaming laws.
Advising a virtual reality company on product compliance, certification, safety, labelling, and stewardship issues relating to the launch of their products in more than 30 countries worldwide.
Coordinating the EU-wide customs enforcement program for a major Japanese video game company.
Advising a leading streaming platform on EU hosting provider regulation.
Advising on approval and licensing matters of mobile games in China.
Awards and recognitions
Sports & Betting Group of the Year
Law360
2021-2023
European Trademark Firm of the Year
Managing IP EMEA
2022
Ranked Tier One in China and Japan
Legal 500 Asia Pacific
2021
Leading International Firm
World Trademark Review 1000
2021
Leading International Firm
IAM Patent 1000
2021
Shortlisted for Americas IP Firm of the Year
Managing Intellectual Property Awards
2021
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