Artificial Intelligence

Artificial Intelligence

As innovation surges, the AI landscape is evolving rapidly. From leading technology companies, to financial institutions and consumer organizations, we are actively supporting clients in developing AI governance programs, compliance with emerging AI legal frameworks, expanding AI/ML solution portfolios, and responding to government inquiries.

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The rise of AI has taken the world by storm. From medical devices, to chatbots, to global supply chain impact and more, AI has the power to transform every industry. Our firm has a long history of working with all levels of AI innovators. We have advised companies who design the processors and hardware used to run the AI, as well as the companies developing the software and neural networks that for the building blocks of machine learning.

Our AI lawyers are deeply familiar with market practice and can advise on what works and what doesn’t. We work closely with global policymakers in connection with the development of AI regulations and we have acted on some of the largest regulatory investigations to date.

Our advice is backed by strong technical expertise. This means that we deliver legal advice that is context-specific, and we understand the technical complexities of the AI products and services that organizations may be engaged with.

We can help you anticipate tomorrow’s challenges before they arise – our team has a proven track record of advising businesses across the entire AI ecosystem. With our global reach and deep pool of industry experience, we have the right capabilities to address all of your AI legal needs.

Our capabilities at a glance

Representative experience

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Supporting one of the world's largest social media companies in developing an AI Act compliance program for their global business.
Advising a range of technology companies in performing detailed applicability assessments on the application of the AI Act.
Providing strategic advice to a leading SaaS vendor on the development of a responsible AI program.
Undertaking detailed risk assessments of specific AI systems and LLM models for a major healthcare provider.
Developing a detailed technical framework for mitigation of algorithmic bias for a global bank.
Advised a leading insurance company on strategy relating to the formation of an AI governance committee at a group level.
Delivering ongoing support on AI Act preparations to a major financial institution through a retainer arrangement.
Advising on the scope of the open-source exemption under the EU AI Act.
Advising a multinational bank on global AI governance matters, including strategic advice, regulatory assessments, and identifying emerging risks.
Advised companies on proposed U.S. federal and state AI legislation, including conducting impact assessments and proposing revisions in public comment proceedings.
Led regulatory responses to AI-related requests by data protection regulators across the globe.

Other ways we can help you

AI Hub

Global AI Trends Guide

Explore our Global AI Trends Guide, Hogan Lovells’ comprehensive resource highlighting some of the key market-moving areas where AI is impacting business, to help you navigate the evolving legal landscape surrounding new technology.

Resources

AI Hub
AI Hub

As innovation surges, the AI landscape is evolving rapidly. Our interactive AI Hub serves as a central resource covering the latest trends and developments. Explore the Hub to find our recent thought leadership, navigate new laws and regulations, and to get in touch with our AI market-leaders.

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AI Act Applicability Assessment Tool

Following the publication of the EU AI Act, Hogan Lovells has launched its own AI Act Applicability and Compliance services.

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Digital Transformation Academy

Our Digital Transformation Academy equips clients with tools and insights to navigate digital and AI-driven change—covering governance, cybersecurity, digital finance, and more—through interactive content, expert-led resources, and practical guidance for business growth.

Your questions answered

What are the key elements of a pro-innovation global AI governance strategy?

AI governance is not just about risk mitigation; it is a tool to ensure that AI systems are robust, effective, and aligned with regulatory expectations. AI governance strategies can support innovation by enabling sustainable benefits and ensuring that AI technology and solutions can deliver on their full potential. Key elements of a pro-innovation global AI governance strategy may include fostering confident and trust in the technology, alignment with corporate culture and ethical considerations, and global harmonization with legal and regulatory compliance frameworks. Hogan Lovells can assist companies embed governance practices into their enterprise-wide AI strategy to achieve efficiency, productivity, and transformative outcomes.

How can businesses ensure their AI services and supply chain deliver the expected benefits while managing AI risk?

Being an innovative business—especially involving AI—comes with its challenges and legal risks. As AI applications continue to advance and become integrated into various business models and industries, businesses’ exposure to AI risk is likely to increase. These disputes can disrupt business, leading to significant financial and reputational damage, both locally and globally. Companies and organizations can safeguard and mitigate against such risk by 1) ensuring that the AI application was programmed correctly; 2) maintaining documentation to show that the AI input was correct, appropriate, and not corrupted; 3) sufficiently supervising the AI application and its output; and 4) establishing guardrails against users misusing the AI application. Hogan Lovells helps companies stay informed on the legal landscape surrounding the development, operation, and use of AI applications, consider risk mitigation practices to maximize safeguards, and monitor and evaluate the output and performance of AI systems.

How can AI agents be compatible with privacy practices and artificial intelligence regulation?

AI development and use often relies on substantial processing of personal data, meaning AI agents can shift focus to existing global privacy laws and the regulators enforcing those privacy compliance obligations to understand how to address unique compliance challenges—such as fairness, transparency, data minimization, and accuracy—in the AI context. Product teams may consider working with privacy counsel throughout the AI lifecycle, from incorporating privacy by design, to mitigating privacy risks in training, deployment, and ongoing monitoring. Key considerations for any organization include confirming the organization has provided sufficient notice and obtained the necessary rights to use personal data to train AI tools or to process personal data using AI tools. The key to navigating these challenges is to adopt effective practices that support AI innovation, which Hogan Lovells is well-placed to do, all while meeting business objectives and promoting compliant, forward- thinking, and privacy-protective activities.

How can businesses using generative AI protect their rights in the output under current artificial intelligence law?

Businesses using, developing, and deploying generative AI face a complex and evolving legal landscape when it comes to protecting their rights in the output of AI systems. There are several key considerations and strategies that businesses can adopt to safeguard their IP rights under current AI law through 1) establishing ownership and authorship through clear agreements with AI tool providers and internal policies; 2) assessing the training data used by the AI tools they employ to understand the potential risks of derivative work claims; 3) seeking indemnification clauses from AI developers to protect against liability for copyright infringement claims related to the AI's output; 4) understanding if their use of AI-generated outputs constitutes transformative fair use; 5) ensuring compliance with applicable open-source or proprietary license agreements; 6) avoiding disclosing trade secrets; 6) monitoring for trademark infringement; 7) and adopting robust contracts and policies. Hogan Lovells helps businesses position themselves in light of emerging and open issues, counsels rightsholders around evolving policies and requirements, and litigates disputes as they arise.

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