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Turning Crisis into Strategy: Contracts, projects and disputes at a global chokepoint
Strong IP portfolios don’t happen by chance - they’re built through strategic insight, technical depth, market understanding, and proactive global management. We partner with clients to protect and maximize the value of their innovations across patents, trademarks, designs, domain names, copyright, and emerging technologies. Our team combines legal acumen with scientific and engineering expertise, enabling us to advise on complex technologies and evolving business models in today’s digital economy.
Whether you’re launching a new product, entering a new market, leveraging artificial intelligence, or navigating digital transformation, we deliver practical, business-aligned strategies that anticipate risk and create competitive advantage. From patent prosecution to trademarks, domain names and brands, from portfolio audits to licensing, enforcement, and IP-driven transactions, we ensure your IP assets support growth and adapt to change.
Our capabilities at a glance
230
+
design, trademark and domain name professionals
50
+
team members with technical degrees
150
K+
150,400+ active trademark applications in 235 jurisdictions (2024)
8
K+
8,600+ active design applications in 68 jurisdictions (2024)
Hear from our clients and industry leaders
Hogan Lovells has a remarkable breadth and depth of knowledge, coupled with an experience-based capability to present pragmatic solutions."
Chambers Global, 2026
Hogan Lovells has firmly established itself as a formidable player on the global IP scene. Boasting high-quality experts across the globe, the outfit is a go-to resource for the A-to-Z trademark service.
World Trademark Review, 2025
Key contacts
Representative experience
6
6
Sony Corporation on trademark portfolio management work, including trademark clearance searches, applications, oppositions, cancellations, negotiations and infringement actions in the UK.
Deutsche Telekom on all trademark strategy issues, implementation of core trademarks as well as the management of the portfolio.
Managing the pan-European Union (EU) and United Kingdom (UK) trademark and design portfolios of many companies from our Alicante office including the Playtika group of companies, Mars group of companies (including Wrigley, Royal Canin and Kind LLC), Starbucks and Yum! (Pizza Hut, Taco Bell and KFC).
Handling Tiffany & Co’s trademark prosecution and contentious work throughout the EU, UK and Latin America, and enforcing Tiffany’s rights to the Tiffany Blue color in the EU.
Lucozade Ribena Suntory on the management of its global trademark and design portfolio, including the coordination of many trademark prosecution matters around the world, and advising on brand disputes.
Williams Sonoma on EU trademark and design issues, including in relation to the sale of food products in its stores.
Spin Master on the protection of its character designs.
Handling the global design portfolio of Dr. Martens (AirWair) and coordinating filings globally to ensure novelty is not lost.
Bottega Veneta on the management of their Italian trademark and design portfolio, on the enforcement of their rights against copycats (or in the defense against claims raised by third parties), on negotiating agreements with photographers, authors and suppliers, and on the clearance and selection of new names of products.
An early-stage healthcare company on patent prosecution, prior art searches, and patent strategy development.
A medical device company on a patent infringement suit against a competitor.
Representing a clean tech start-up on IP license and materials procurement agreements with European and South African vendors.
Patent litigation relating to LED technology in the Netherlands, UK, and the United States (U.S.) The patents involved optical systems combining selected wavelengths of the visible spectrum and the arrangement of such illumination sources.
A molecular diagnostics company focused on rare genetic diseases on IP portfolio strategy and prosecution.
A major AI company in patent prosecution and counseling.
Awards and recognitions
Band 1, European Union Intellectual Property Office (Madrid)
World Trademark Review 1000
2026
Trademark Firm of the Year – Germany
Global IP Awards
2024
17 jurisdictions ranked, including 8 Gold and 5 Silver, and 57 individuals recognized as ‘world leading trademark professionals’
World Trademark Review 1000
2026
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