IP and Emerging Technology - Legal services - Hogan Lovells

IP & Emerging Technology

We empower our clients to protect and maximize intellectual property in emerging technologies - from artificial intelligence, blockchain, advanced semiconductor technologies, and quantum computing to space exploration and beyond. We deliver end-to-end solutions that anticipate change and drive growth in a rapidly evolving digital landscape.

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Innovation moves fast, and so do we. Our team helps clients secure and protect IP in a world shaped by rapid digital transformation. Across strategic counseling, smart portfolio structuring, transactions, and litigation, we assist our clients to anticipate change and align their IP strategies with their business growth and objectives.

With deep technical knowledge and global reach, we guide our clients through complex legal and commercial challenges, helping them tailor and implement future proof IP strategies designed to drive growth, stay agile, and maintain resilience in a fast-moving environment.

Our advice includes identifying protectible technology, obtaining IP protection, developing use policies, addressing fair use and licensing issues, defending against assertions, and advocating in disputes. We provide strategic counseling across patents, trademarks, domain names, copyrights, software and databases, including patent prosecution, copyright compliance and governance structures for AI systems , and global trademark enforcement strategies in digital and offline context. Our IP litigators solve the most challenging cross-border and online disputes in today’s global digital environment. Our goal throughout is to help our clients innovate confidently while managing risk and safeguarding their IP assets.

Our capabilities at a glance

Digital transformation

Digital Transformation Academy

Access our Digital Transformation Academy to navigate the full breadth and depth of the seismic forces impacting organizations and today’s society. Explore the multifaceted legal, regulatory, governance, and enforcement challenges that arise across the many technologies and trends in the digital age. We provide the cutting-edge tools and insights you need to succeed.

Representative experience

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A leading technology company on its global patent portfolio and patent strategy, including protecting AI innovation relating to person recognition, speech processing, product identification, and data analytics.
A major computer processor company on the IP issues that arise from its graphics processing unit (GPU) hardware, which is one of the major components used to train and execute AI.
Various gaming companies on protecting AI incorporated into their video games and augmented reality offerings.
A leading SaaS provider on the IP aspects of its acquisition of an AI-powered business intelligence platform.
Multiple businesses across various industry sectors with the drafting and revision of Generative AI use policies.
Considerations around vicarious liability for user-generated output alleged to be derivative and infringing of third-party rights.
Technology companies on the copyrightability of AI-generated output, including with respect to the US Copyright Office’s recently issued policy statement, varying copyrightability policies across Berne Convention countries, and potential implications for enforcement and litigation.
Consulting on copyright implications of generative AI’s training methods, including fair use considerations.

A global automotive manufacturer on patent issues relating to AI, autonomous driving, connected vehicles, and future mobility offerings.

A major launch service provider on strategically growing its patent portfolio focusing on future growth opportunities.

Various aerospace manufacturers and service providers (at different growth stages) in developing their global IP strategy.
Companies performing various experiments in space with respect to IP issues relating to the International Space Station (ISS), moon, and other planets.
Continuously producing advice and developing solutions for providers of online gaming and AI services. This included scoping their services under the distinct sets of Digital Services Act (DSA) obligations, implementing content moderation workflows, licensing, handling of user-generated content (UGC) for AI training, AI-related liability issues, age assurance and protection of minors, age-appropriate design, and transparency reporting.

Novartis on strategic digital transformation issues relating to German data protection and AI law.

Daiichi Sankyo on the use of a chatbot (AI) for patient questions on medicines and treatment.

Other ways we can help you

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