Panoramic: Automotive and Mobility 2025
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If consumers, competitors, or regulators say your advertising is misleading, we uncover and present the facts to defeat their claims. Likewise, when your competitors mislead consumers about their products, you can count on us to bring them in line.
We review your packaging, labeling, advertising, and product launches before you go live, to evaluate potential risks. And we defend you if your competitors decide to put up a challenge. If necessary, we can help you devise workarounds so you can continue to promote your products.
At the same time, we keep a close eye on your competitors, looking for scope to counter their statements that might harm your products. We review the accuracy of your competitors’ advertising and marketing campaigns. And we coordinate sweeping action wherever in the world you need.
We even preempt competitors’ claims against you and have defense strategies on standby. We work across all sectors, including life sciences (pharma products and medical devices), food and beverage, consumer goods, cosmetics, and financial services. We combine regulatory and industry know-how with case law, and we keep on top of judgments to stay one step ahead. Working with experts to understand complicated studies, we translate these for factfinders to convince them of the merits of your case.
We have the experience to predict how the other side might react.
Our capabilities at a glance
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Judicial review wins
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Ex-government policy advisors
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Pieces of legislation changed
Hear from our clients and industry leaders
The whole team is super smart. They are all really easy to work with and then know our business inside out. They come to us proactively with issues and are incredibly responsive.
Chambers & Partners, UK Guide, 2025
An intellectually brilliant and commercially astute public law team. One of the very best in the city.
Chambers & Partners UK 2025
Hogan Lovells has a high capability in solving complex issues that involve both legal and technical perspectives.
Chambers & Partners, Germany, 2025
The lawyers are just experts. They are there when you need them and happy to entertain all my questions. They understand the wider context and the politics and sensitivities of it.
Chambers & Partners, UK 2025
Representative experience
Our team works for several of the biggest life sciences companies in the world, and regularly wins against their competitors in court.
We are one of the most renowned law firms in pharmaceutical advertising, and have a worldwide team of litigation and regulation practitioners.
We have defended the makers of a wide variety of food products against putative class actions alleging false advertising, unfair competition, and other state law claims.
We successfully represented a life sciences company in a Lanham Act jury trial in which we challenged false claims concerning a competitor’s drug testing service.
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