Panoramic: Automotive and Mobility 2025
Consumer Venture Capital Investors
Venture-backed startups continue to push the boundaries, relying on technology, innovation and new paradigms to offer products and services to consumers.
- Menu
The consumer industry is undergoing a sea change as customer expectations and demands evolve. Our team understands the growing sophistication and power of the consumer.
We have a strong track record in advising corporate strategic and financial venture capital investors investing in the consumer sector as well as emerging consumer companies throughout the complete "venture capital lifecycle" from incorporation, to funding, and on to maturity, whether that means IPO, acquisition or otherwise.
The consumer industry has a sophisticated legal and regulatory framework from consumer protection laws, product regulation and safety to supply chain issues, data privacy issues, intellectual property challenges, and changing tariffs and customs. Our global consumer team can help venture capital funds and emerging companies to successfully navigate this dynamic sector. We are ready to help whether you are selling online, via bricks-and-mortar, or a combination of approaches. We are prepared to help with branding agreements, joint ventures, employment matters, and transformational transactions. And when you are ready to branch out into international sales, we continue to offer a one-stop solution.
Our capabilities at a glance
00
+
Judicial review wins
2
Ex-government policy advisors
00
+
Pieces of legislation changed
Hear from our clients and industry leaders
The whole team is super smart. They are all really easy to work with and then know our business inside out. They come to us proactively with issues and are incredibly responsive.
Chambers & Partners, UK Guide, 2025
An intellectually brilliant and commercially astute public law team. One of the very best in the city.
Chambers & Partners UK 2025
Hogan Lovells has a high capability in solving complex issues that involve both legal and technical perspectives.
Chambers & Partners, Germany, 2025
The lawyers are just experts. They are there when you need them and happy to entertain all my questions. They understand the wider context and the politics and sensitivities of it.
Chambers & Partners, UK 2025
Key contacts
Representative experience
Dreamlines, an online travel agency, on a venture debt financing provided by Kreos.
Flipkart, one of India's leading digital commerce entities, on its US$1.2bn fundraising; its US$700m fundraising for PhonePe, a payments business; and most recently on its US$3.6bn fundraising.
Laird Superfood on several investments, including its US$32m Series A venture financing by WeWork and additional investors, its US$10m private crossover financing round by Danone, and its US$67m IPO.
PayPal on a US$125m investment into Pine Labs, India's largest retail payment platform, alongside Temasek.
Tyson Foods on numerous M&A and strategic investment transactions.
Walmart on its joint venture with Ribbit Capital to create a new fintech start-up.
Dynasty Equity, a global sports investment firm, on co-leading the Series A investment round for TMRW Sports.
Eurazeo, Bpifrance and Accel on their Series G investment in Doctolib, which, with its €5.8bn valuation, became the most valuable unicorn in the French tech sector at the time of closing.
Navigate change with our latest insights
You may also be interested in...
Press releases
Hogan Lovells selected to advise unsecured creditors in Hello Bello chapter 11 bankruptcy case
17 November 2023
Press releases
Hogan Lovells advises PhonePe on its separation of ownership from Flipkart in India
11 January 2023
Press releases
Hogan Lovells advises Giift Management Asia on its issuance of a convertible note of US$50 million to Apis Fund
31 January 2022
Press releases
Hogan Lovells advises Flipkart in funding to accelerate the growth of the consumer internet ecosystem in India
28 July 2021
Press releases
Hogan Lovells advises Charles on seed financing round of more than EUR 6 million
12 April 2021
Press releases
Hogan Lovells represents Bunge Ventures in investment in agtech startup CoverCress
08 April 2021
Press releases
Hogan Lovells selected to advise unsecured creditors in Hello Bello chapter 11 bankruptcy case
17 November 2023
Press releases
Hogan Lovells advises PhonePe on its separation of ownership from Flipkart in India
11 January 2023
Press releases
Hogan Lovells advises Giift Management Asia on its issuance of a convertible note of US$50 million to Apis Fund
31 January 2022
Press releases
Hogan Lovells advises Flipkart in funding to accelerate the growth of the consumer internet ecosystem in India
28 July 2021
Press releases
Hogan Lovells advises Charles on seed financing round of more than EUR 6 million
12 April 2021
Press releases
Hogan Lovells represents Bunge Ventures in investment in agtech startup CoverCress
08 April 2021