Hogan Lovells Veranstaltungen

Start-up Lunch Berlin

20. Juni 2024 | 12:30 Uhr - 14:00 Uhr (CET)

Trademark Law 101 – Strategies for Start-ups

Trademark protection is vital for start-ups as it secures their brand identity, provides legal protection, enhances market positioning, creates valuable assets, and supports future growth and expansion strategies. Of course, the first trademarks are registered easily and quickly – but what are the important steps to follow?

Join us for our next session of our Start-up Lunch Series, where we delve into trademark law, especially focusing on the needs of established start-ups that want to grow and expand internationally:

Going Global – International expansions and trademark portfolio management
Things are Changing – Rebranding, pivoting and subsequent trademark registrations
Defending against Attacks – The obligation to use a trademark and how to manage piles of papers
Enforcing & Enjoying – Fending off free riders

We are looking forward to meeting you and have a casual lunch and a fruitful discussion.

Katharina Nico Thiemo